Design management is a strategic discipline to respond more quickly to today’s consumer and market needs. We at Design Network guide our clients through this process. Together we define individual starting points, create clear goals and find innovative solutions. In this way, we holistically help our clients in the furniture and design industry to grow with awareness of future changes. Combining creative and strategic minds to offer an actionable roadmap to contemporary change.
We guide your systematic and sustainable growth in the furniture industry. Together we identify new target groups, growth drivers and strategies that consistently increase; reach, sales and profitability.
more about Growth Strategy
We support you in getting to know your consumers even better and thus contribute to increasing customer satisfaction and employee competence. Following a customer-centred approach, we are collection data points to be able to present their real needs transparently. Accordingly, you and your employees are able to offer an even more relevant and personalized service and product portfolio.
more about Customer Knowledge
We assist you in achieving more customer satisfaction, recommendations and added value for your consumers – with existing as well as new service offerings. Together with you, we identify how to make existing and new services more relevant and visible for your consumers.
more about Service Innovation
We develop products and services for the increasing demands and expectations of your consumers. We deal with all facets of sustainability and look beyond the “buzzword” itself. Together with you, we focus on effective trends of ecological and social importance. Creating commercial value and at the same time trying to make the world a little better.
more about Sustainable Solutions
We support you to systematically monitor and to enhance experiences along your customer journey. Together we define and measure points of your consumer relationship and make offered services even more memorable. Following a step by step approach we optimize your customer journey, starting from the first touch point with your business, all the way to your after sales service. We do not forget elements of surprise within your customer experience and thus empower your employees and make your offering catchier and visible.
more about Customer Experience
We facilitate the shopping experience of your consumers and support you in addressing new target groups. We curate products and services, establish offer packages and follow smart pricing strategies. As a result, you can utilize existing consumers as well as achieving a more consistent approach, when addressing new and potential target groups.
more about Design Curations
We support you to find the right partners for your business; to bring about faster, more professional and resource saving innovations. We connect you with relevant experts in areas such as retail, manufacturing as well as product design (Design Match) and thus tap into more know-how and greater resources. This will enable you to develop and implement ideas more easily and quickly.
more about Cooperation & Network Development
We help you to share your passion and enthusiasm for design. Telling this story right, we are aiming to achieve higher store frequency and recommendations by existing consumers. Together we will find the right mixture of digital and physical contact points and thereby focus our work around all senses on site, which of course will reflect on the changing role of the analogue POS.
more about Strategic Staging
Receive information on individual questions & challenges. Get quick and clear insights on individual subject areas.
Define process-oriented measures for new and known issues. Find solutions and learn about methods and procedures.
Identify challenges and develop customer-centered solutions. Gain real feedback, test protoypes and implement new ideas faster.
Rapid changes and new challenges shape the development in the furniture and design industry. That is why we are offering a clearly structured process support, avoiding risks and taking advantage of opportunities. With in-depth market knowledge and methodical competence, we individually work with our clients through change management phases (information, conception, implementation, evaluation). By that we fill circles, new, empty and unknown. That is also why we call our team: circle of competence.
Together with our client we have re-positioned the trade fair: “Presse Schau” based on international trends and consumer insights. In the course of the project, activation basics were carried out for both exhibitors and visitors. The development of a clear added value was the focus of our work and provided the basis for the new trade fair concept launched in 2022.
“The newly developed positioning has enabled us to grow, and the visitor survey has also shown that we are developing further and are on the right track.”
Service Activity: Trend & Design Direction / Strategic Positioning
Together with the Aufschnaiter furniture store, we devoted ourselves to the topic: “How does my customer tick?” Through four individual framing days, the client’s 30-strong team learned: to better assess customer behavior, to recognize interpersonal differences and to target different customer groups in a targeted manner.
“The content was very interesting, practical and easy to understand. You can benefit from this for your professional as well as your private life.” Aufschnaiter Team
Service Activity: Customer Experience
Together with Beam, an interactive furnishing platform, we developed the strategy for a visual POS system. Within the framework of a process support, we united different service areas of the Design Network in order to identify new target groups and growth drivers, use synergies, develop knowledge and make the enthusiasm for design tangible.
“Working with Design Network results in constructive and also proactive strategies that bring ‘out of the box’ solutions.” G. Goertz, Ceo, Beam Space
Service Activity: Strategic Positioning
To further expand the Austrian market, we supported the Italian furniture manufacturer Minotti with a micro and macro market analysis on behalf of the Kilga furniture agency. The process support included a current market overview, a competitor analysis, a strategic network plan for 2021 and a macro trend forecast.
“New tendencies, consumers evolutions, market and taste shifts are very rapidly reshaping the business environment and we can’t stop to check and carefully observe what happen around us.” P. Nardini, General Sales Manager, Minotti
Service Activity: Market Package
With our Market Package – Johanson received a detailed overview of mainindustry drivers, including an overview of emerging trends. Followed by a DACH market study, involving both primary and secondary research to better understand its competitive landscape. A conclusive listing of potential collaborators, dealers, architects as well as direct and indirect distributors such as agents.
“Resulting in a final proposal, which aimed to strengthen our clients’ operations towards solution based sales and not product related sales.”
Service Activity: Market Package
In the format of a framing day with the title: The future of digital luxury, we informed our customers about new forms of the surprise effect. We support the Streifzug team to systematically record customer enthusiasm along the customer journey. We also conveyed possible fields of action to the customer in order to develop further.
“It wasn’t a classic” front-line class “, but an interactive discussion. This results in new fields of action.” Streifzug Team
Service Activity: Customer Experience
We have the privilege to consult the company F/List on their international development of the Residential Interiors business field. The focus of the cooperation is the market offering, the identification of the target group and the global team set-up of the internationally active joinery. Through the intrapreneurship model we use, we can build on the internal innovative strength of employees and existing structures of the customer F/List.
Service Activity: Service Innovation
We advise the Lanser joinery on strengthening the Lanser brand as such. Within our change process, together with our client we are working on their positioning and effective market / customer segmentation. The questions: why, how, what are the focus of several workshops. The fields of action derived by us form a clear recommendation for the further development of the Lanser company.
“In Design Network we have found a consultant who not only understands us but also the industry. We left the previous workshops very positively and will definitely continue the cooperation.”
Service Activity: Strategic Positioning
Together with our Circle of Competence member and profiler Andreas Ablinger, our customer Rooms dealt with the interpersonal structures in the company. In our one-day format (Framing Day), the focus was not only on the company itself, but also on real examples from working with clients.
“If you want others to understand you, then speak their language – was not only the motto, but also the resultfrom the joint workshop days in Vienna and Klagenfurt”
Service Activity: Corporate Culture
Following our change process, we support Schmidhuber’s Möbelwerkstätte in the further development and expansion of the company. In several workshops, together with the customer, we develop a repositioning of the brand, define an advertising strategy and support the development of new business units such as: trade and interior design.
Service Activity: Change ManagementWe think that every challenge needs furniture. That’s why we like to be different. It is that joy together with an in-depth understanding of our client’s world that gives us the spirit and focus for the right path. Developing growth opportunities within and between organisations in the design industry.
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